PUMA x HELLY HANSEN BB Cap 2. The Helly Hansen BB Cap 2 is a cap inspired by 90s colors and a mix of Puma TFS and HH sea gear. Track and field meet mountain and sea in the new PUMA x HELLY HANSEN collab. Founded in Norway in 1877, Helly Hansen is renowned for their professional-grade outdoor gear, with designs informed by their familiarity with harsh Scandinavian winters. For their second collection with PUMA, Helly Hansen takes inspiration from PUMA’s sport heritage - specifically track and field, fused with tech-forward details. A bright color palette, bold logos, and ’90s inspired colorblocking bring this exceptional collection to life.